ABOUT LAURA

Award-winning, culturally astute brand strategist accomplished in designing groundbreaking, creative, data-driven strategies for iconic private label fashion retailers from the ground up. Talent for turning concepts into profitable businesses and creating new product development that resonates with target audiences and exceeds multimillion-dollar business benchmarks. Expert in negotiating contracts and proposals and building international showrooms, eCommerce platforms, influencer marketing campaigns, and trend forecasting systems. Collaborative, creative partner leveraging financial data, consumer trends, and customer behaviors/needs insight to accelerate global growth and brand awareness.